Are you excited about your first baby, yet totally overwhelmed by all the decisions, plans, and information coming at you?
That's by design. The parenting industry runs on fear. We don't.
The minute the algorithm suspects you're pregnant, the noise starts. Buy this. Research that. Prepare for everything now, or you'll fall behind. So you start preparing — and end up more overwhelmed than before.
We felt it, and knew there had to be another way. The Need-to-Know philosophy is this: you don't need to know everything that could happen. You only need to know what matters right now.
But knowing what matters right now is the hard part, especially with your first. That's where we come in. Based on our book The New Parents’ Guide To Surviving The First Eight Weeks, we have distilled down the most important things to consider during pregnancy and the first two months with your newborn and we send them to you timed to your actual due date.
We tell you what to focus on, exactly when it matters.
Our book, The New Parent's Guide to Surviving the First Eight Weeks, built a community of parents who are done being scared into over-preparing. Building on that success, we built the Need-to-Know Series: personalized, week-by-week guidance tailored to your role (pregnant person or non-pregnant partner) and your due date. The right information, at the right time — never all at once, never before you're ready for it.
All the answers you need as a first-time parent — none of the noise, overwhelm, or 2 AM panic searches. We'll cover everything from what is actually going on in your body, how to navigate pregnancy with your sanity intact, the conversations and date nights you should be having with your partner, and all the baby-care support you need to get through those first two months with your newborn.
The Pregnant Series
If you're starting to feel more anxious about preparing than about building a whole-ass baby, and you're desperate to turn down the noise, this is for you. Based on your due date, we'll email you exactly what to focus on and consider, only when you actually need to consider it. From what the heck is happening to your body, to what actually belongs on your registry, to how the heck you get gas out of a newborn, it's all covered... but only when it matters. Sit back, grow eyeballs, and invest in your mental health by letting us do the heavy lifting.
All the answers you need as a first-time parent — none of the noise, overwhelm, or 2 AM panic searches. We'll cover everything from how to show up for your partner during pregnancy, what is actually going on in their body, the conversations and date nights you should be having, and all the baby-care support you need to get through those first two months with your newborn.
The Partner Series
If your partner has become someone new (ps, they have, they're now a person and a half) and you have no idea how to support them or where to begin preparing, we've got you. Partners often get left behind on the train of pregnancy appointments, care, and overwhelm, but that doesn't mean you get to sit this out. This is the time to learn how to show up for your partner and prepare for your future child. It's a big life change for you too, and if you need a little support figuring out what to do, and you definitely don't want to ask your partner (good call), we'll get you up to speed... gently, and only when the information actually matters. We're talking conversations to have with your partner to get on the same page, what's going on for them physically and emotionally, and ideas for how to prepare for the kind of parent you want to become.
You are even better as a team, sign up for both series together and save 25% with code TEAMWORK.
We Have Over 200 ⭐️⭐️⭐️⭐️⭐️ Reviews. Here’s What People Are Saying:
“The New Parents’ Guide To Surviving The First Eight Weeks (and corresponding series) is honest, smart, funny, and full of exactly what you actually need to know as a first-time parent. It feels like your wise, no-BS aunt is handing you her cheat sheet—and reminding you that you’re going to figure this out.”
— Kimberly Meehan, PMHNP, Founder This is Motherhood
“All I can say is YES!! As a mom of 2 boys who also works with tons of mamas/soon to be mamas, THIS is the book and series I will be recommending to them all. It takes the stress out of sifting through mountains of information, and brings it back to what really matters. So many of us mamas want to read the internet to the very end looking for the answers, and it creates so much unnecessary anxiety. We don't need all the answers in the early days, we need to know the basics and this guide is perfect — just enough to get you prepared while keeping you mentally calm. And let's be honest, isn't that all we really need?!”
— Eizabeth Kilzi, PT, Founder Moms in Motion“With so much noise out there for new parents, this series is a breath of fresh air. I loved knowing I could relax and trust that the information I needed would arrive when I needed to know it. Such a relief during pregnancy to not have to hold all that.”
— Bridget Royer, PA-C
I created this because it was what I needed in pregnancy but couldn’t find.
I needed less stress. I needed someone to tell me what actually mattered — and give me explicit permission to ignore everything else. Instead, I got a pile of books, a flood of conflicting advice, and an algorithm that seemed personally committed to making me panic-buy things I didn't need.
So I handed the stack of pregnancy books to my husband and said "read these and tell me what I actually need to know."
What I was really asking for was a filter. What does "no sleep" actually mean in practice? How do I change a diaper? How do my partner and I stay on the same team through this? What do I need to sort out financially, and when? Do I really need to stress about colic before my baby is even born? (Spoiler: no.)
I couldn't find that book. So I wrote it.
I'm a mom with degrees in Psychology and Neuroscience from Harvard and Education from Boston College. As a former teacher, I thought my background in child development would prepare me for this. It didn't — and honestly, that surprised me more than anyone. But it also told me something important: the overwhelm isn't a you problem. It's a noise problem. There is simply too much information, too much pressure, and too much fear-mongering aimed at people who are already doing something incredibly hard.
The New Parent's Guide to Surviving the First Eight Weeks started selling fast. Turns out, a lot of parents were looking for the same thing: honest, shame-free, practical guidance that respects your intelligence and skips the what-ifs.