We help expecting parents feel less overwhelmed.
The minute the algorithm suspects you're pregnant, the noise starts. Buy this. Research that. Prepare for everything now, or you'll fall behind. So you start preparing — and end up more overwhelmed than before.
That's by design. The parenting industry runs on fear. We don't.
The Need-to-Know philosophy is this: you don't need to know everything that could happen. You only need to know what matters, right now. Your baby will tell you what they need. You're more capable than anyone is giving you credit for. Worrying about something six months in advance won't stop it from happening.
Why worry twice?
Our bestselling book — The New Parent's Guide to Surviving the First Eight Weeks — built a community of parents who are done being scared into over-preparing. Off the back of that success, we built the Need-to-Know Course: personalized, week-by-week guidance delivered based on your role (pregnant person or non-pregnant partner) and your due date. The right information, at the right time — never all at once, never before you're ready for it.
However you want to learn — we've got you.
We Have Over 200 ⭐️⭐️⭐️⭐️⭐️ Reviews. Here’s What People Are Saying:
“The New Parents’ Guide To Surviving The First Eight Weeks (and corresponding series) is honest, smart, funny, and full of exactly what you actually need to know as a first-time parent. It feels like your wise, no-BS aunt is handing you her cheat sheet—and reminding you that you’re going to figure this out.”
— Kimberly Meehan, PMHNP, Founder This is Motherhood
“All I can say is YES!! As a mom of 2 boys who also works with tons of mamas/soon to be mamas, THIS is the book and series I will be recommending to them all. It takes the stress out of sifting through mountains of information, and brings it back to what really matters. So many of us mamas want to read the internet to the very end looking for the answers, and it creates so much unnecessary anxiety. We don't need all the answers in the early days, we need to know the basics and this guide is perfect — just enough to get you prepared while keeping you mentally calm. And let's be honest, isn't that all we really need?!”
— Eizabeth Kilzi, PT, Founder Moms in Motion“With so much noise out there for new parents, this series is a breath of fresh air. I loved knowing I could relax and trust that the information I needed would arrive when I needed to know it. Such a relief during pregnancy to not have to hold all that.”
— Bridget Royer, PA-C
I wrote this book because it was what I needed in pregnancy but couldn’t find.
I needed less stress. I needed someone to tell me what actually mattered — and give me explicit permission to ignore everything else. Instead, I got a pile of books, a flood of conflicting advice, and an algorithm that seemed personally committed to making me panic-buy things I didn't need.
So I handed the stack of pregnancy books to my husband and said "read these and tell me what I actually need to know."
What I was really asking for was a filter. What does "no sleep" actually mean in practice? How do I change a diaper? How do my partner and I stay on the same team through this? What do I need to sort out financially, and when? Do I really need to stress about colic before my baby is even born? (Spoiler: no.)
I couldn't find that book. So I wrote it.
I'm a mom with degrees in Psychology and Neuroscience from Harvard and Education from Boston College. As a former teacher, I thought my background in child development would prepare me for this. It didn't — and honestly, that surprised me more than anyone. But it also told me something important: the overwhelm isn't a you problem. It's a noise problem. There is simply too much information, too much pressure, and too much fear-mongering aimed at people who are already doing something incredibly hard.
The New Parent's Guide to Surviving the First Eight Weeks hit the top of the charts within a month of launching. Turns out, a lot of parents were looking for the same thing: honest, shame-free, practical guidance that respects your intelligence and skips the what-ifs.
I'm not a doctor. I'm not a sleep consultant. I'm just a mom who has been through it — with enough background to know what the research actually says, and enough honesty to tell you when it doesn't matter as much as everyone claims.
That book led to the Need-to-Know Course: a personalized version of the same philosophy, delivered week by week based on your role and your due date. Because what you need at six weeks pregnant is completely different from what you need at thirty-two — and you shouldn't have to wade through everything at once to find it.